Press · Philipp Raasch · Der Autopreneur

Booking Philipp

What a newsroom needs to know on deadline day.

LanguagesGerman and English
RemoteBroadcast-quality line from Germany. Studio, Teams, Zoom or phone
Time zoneCET, Berlin
Response timeSame day, including short notice
Available forTV, radio, podcast, print and panels
Requeststeam@autopreneur.de

Appearances

On the record, at home and abroad

On television, on radio and in print. Every appearance links out.

CNBC · Europe Early EditionGermany’s time as a car nation is over

ZDF · Markus LanzThe crisis in the German car industry

ARD · PresseclubGerman cars without a future?

tagesschau · 8 pm newsMercedes quarterly results and the cost program

Paul Ronzheimer · PodcastThe attack on Germany’s car industry

The complete list

International

German-language media

ARD, ZDF, NDR, WDR, SWR and Deutschlandfunk are Germany’s public broadcasters. tagesschau is the main evening news, Presseclub the Sunday debate show. These items link to sources in German.

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Full list of publications →

He also writes for Focus Online, one of Germany’s largest news sites. A new analysis goes up every week on YouTube.

Reach

Who reads him

100,000+automotive professionals see his analysis every week. Newsletter, LinkedIn, YouTube and podcast.

60,000+followers on LinkedIn

Read by decision-makers at

About Philipp Raasch

Copy and paste. Every version is approved, from the on-screen caption to the full profile paragraph.

Lower third · News

When Philipp is one of several voices in a report.

Philipp Raasch Independent auto industry analyst

Lower third · Talk and interview

When Philipp himself is the subject and the channel needs naming. This is the version CNBC used.

Philipp Raasch Author of The German Autopreneur

One sentence

For attribution in running text.

Philipp Raasch is an independent analyst of the auto industry. He writes The German Autopreneur, a newsletter and YouTube channel on where the industry is heading. Before that he spent almost 10 years at Mercedes-Benz.

Short bio

For a byline, an introduction or a guest list.

Philipp Raasch spent almost 10 years at Mercedes-Benz. Most of that time was in the company’s in-house consultancy. He is now an independent analyst of the auto industry. Every week his analysis reaches more than 100,000 people in the industry, mainly through his newsletter and his YouTube channel.

Full bio

For a profile, a program note or a panel announcement.

Philipp Raasch spent almost 10 years at Mercedes-Benz. Most of that time was in the company’s in-house consultancy, finally as a digital expert. He went independent in 2020. Today he analyzes how the car industry is changing, from the country that invented the car. Combustion gives way to electric, hardware to software, and the driver to the car itself. On top of that comes the new competition from China. He started Der Autopreneur in early 2024. It runs today in German and in English, where it is called The German Autopreneur. Every week his analysis reaches more than 100,000 people at the world’s largest car companies. The main channels are the newsletter and YouTube, plus the podcast. What drives him: the German car industry should still matter 20 years from now.

As seen in

For the credit line, when one is needed.

CNBC, The Washington Post, The Paper (Shanghai), ARD Presseclub, tagesschau, ZDF Markus Lanz, Deutschlandfunk, SWR, NDR Info, WDR 5, ORF, SAT.1.

What Philipp talks about

Topics for interviews, panels and quotes. He can go deep on each of them.

China and the new competition

Why BYD and the Chinese carmakers behind it changed the rules, and what that means for the German ones.

Mercedes, VW, BMW: what is actually going on

The insider read on the German groups as profits fall and plants come under threat. What breaks them is their own organization, not the technology. From almost 10 years inside Mercedes.

Job cuts, cost programs and plant closures

What sits behind the numbers, who ends up paying, and whether cutting costs solves the problem at all.

Europe between China and the United States

Tariffs, closed markets and America First. What the new protectionism means for an industry that has always lived on exports.

Electric, software, autonomous driving, and the change underneath them

Each wave on its own would be hard enough. They hit at the same time, and together they change what a car is. Software will decide what a car is worth, not the engine. The harder change is the one inside the companies. An industrial group has to start working like a software company. That is where most of them fail.

Will the EU’s 2035 combustion engine ban hold?

The reality check between climate targets, regulation and what the market actually buys.

What the shift means for Germany as an industrial base

More than 3 million jobs depend on the car, directly and indirectly. And why what is good for a carmaker is not the same as what is good for the country.